For the first time since its institution in 1991, the World Horror Convention will take place in Europe on March 25-28. While past conventions have been held in the United States and Canada, the 2010 event hosted by the Royal Albion Hotel in Brighton, Sussex will focus on the European contribution to the horror genre. With its atmospheric seaside location and an abundance of smashing restaurants and hotels Brighton was a brilliant choice for Britain's first World Horror Convention.

For professional entertainers, publishers, merchandisers, and of course, devoted fans, the World Horror Convention is a yearly highlight, and one of only a few international events solely dedicated to honouring frighteningly engaging storytelling in literature, film, music, and art. Originally incorporated into the World Fantasy Convention, the WHC was established as a separate conference after founders Beth Gwinn, Joann Parsons, and Maurine Dorris decided that the expanding horror industry deserved its own platform.

An Annual Fright Fest for All

The WHC isn't just about entertainment; it is an occasion for serious fans and entertainers to discuss the history and trends that have influenced horror, as well as the critical aspects of crafting stories that reflect a changing society. Every year the convention is sponsored by the World Horror Society and features diverse programming ranging from author readings and open mic poetry to conference talks about the challenges of running a small press. Previous conventions have discussed a variety of social topics, such as female horror writers, Gay & Lesbian Issues in Horror, and Writing Horror in Different Cultures.

Over the four day period, industry professionals get the opportunity to market their new products, while fans and burgeoning writers take advantage of unique workshops with top horror authors like Mort Castle and Nancy Kilpatrick. Members can also attend film screenings, art shows, panel discussions, interviews, and book signings, as well as the presentation of the coveted Grand Master Award, reserved for a living legend in the horror industry. Former Grand Masters include Robert Bloch, Stephen King, Anne Rice, Harlan Ellison, Ray Bradbury, and Tanith Lee.

The 2010 World Horror Convention

The upcoming 2010 gathering has been themed "Brighton Shock!": A Celebration of the European Horror Tradition from Victorian Times to the Present Day. Attendees will be treated to some of Brighton's renowned sites at feature events like the Bram Stoker Awards (to be held at Brighton Pier) and the Brighton Ghost Walk, while prominent European artists such as Tanith Lee, Hugh Lamb, and Ingrid Pitt will serve as honoured guests at the events.

Hotels in Brighton will likely be overrun with reservations by January, so interested fans should apply for a membership right away. The current fee is £75, but is subject to increase in the weeks leading up to the event. The convention sponsors have negotiated discounts with three major hotels in Brighton for members only. To book through the organization or learn about other hotels Brighton has to offer, visit whc2010.org for information.